The Film Industry is definitely taking a stand on having new future trends, as well as many industries in the media arena are changing due to convergence. This article will be mainly focused on the trends occurring right now on the well known industries of Film and Publishing, and also it is to be outlined how these two industries collide at some point.
The old-fashioned, well-recognized, industry of Films is changing its ways into an era where movies are now being more innovative, where 3D movies are the new sensation, and we now face the improvement of digital projection in order to grant the public more of the “real experience”. The growth of blue-ray high definition DVDs and its’ massive distribution and accessibility to the public has not stopped yet from being a trend. In this sense, technology is playing a main role in the changes occurring to the industries. Thus, the Publishing Industry, the one the public most likely associates with old-fashioned books, newspapers and magazines; is now going through a series of dramatic changes. Some of the new trends include the kindle, eBooks, pod casts, and such artifacts as the new Apple’s tablet the iPad. Also, there must be included the popular Internet downloads of content more people are doing everyday, no matter its illegality, and of course the also accessible newspapers’ and magazines’ web pages, as well as social sites like blogs, twitter, etc.
Basically, Internet downloads of movies and books are pretty much a trend that is significantly shaking both industries. On the side of the Publishing Industry, it is quite a turn towards facing difficult times, where the extinction of books, newspapers and magazines may happen, this being an extremely radical point of view. Whereas the Film Industry is gaining more profit; and expanding in massive directions.
Some similarities between these two industries are shown when people in the performing arts/film industry, and mostly authors use such things as blogs, YouTube and Twitter; in order to either get recognition, or present their work. Also, somehow these two industries I think will always keep a traditional part, where some movies will not just be made for profit and will actually stay normal (ex: not always 3D, also because this costs far more), and where books, newspapers and magazines will still be sold. On the other side, some differences are mainly seen by how the Film Industry is not being so shaken with convergence as the Publishing Industry is. The profits for the Film Industry keep increasing; also, not all movies rely on the Publishing Industry to have material. And while authors may become more independent, I think people working in the Film Industry will always keep sort of a co-relation that could never make them completely autonomous.
For the part where these two industries actually get to work together, we have some creative initiatives that we have already seen, as for example, when some books are made into movies, and after the movie is out; the book is re-sold and maybe made into a specific way that matches the movie’s version. This way the movie is advertised by the book, and also through newspapers, magazines, blogs, YouTube, Twitter and so on. An example nowadays is the books of the American author Nicholas Sparks (‘The Notebook’, ‘The Last Song’, and ‘Dear John’) which have been made into movies.
So for the most part, it is really interesting to see how these two industries collaborate with each other, and how they are being hit by convergence. It is difficult to tell which will be the final results of these industries, but one can only see the patterns and expect. Somehow both industries help each other, and it is to be sure that they will stick around for a while.

From: www.telegraph.co.uk/
References:
www.plunkettresearch.com
www.nymag.com
www.publishingtrends.com
www.literarypublishinguk.blogspot.com
Interesting Links:
www.youtube.com
www.mindfp.com.au